Welcome to Catalyst — the Google Ads strategic advisory community where owner-led businesses get real strategy, live access, and a table full of people solving the same problems you are.

Catalyst starts with Target → Brainstorm → Baseline — the framework we use to help you articulate exactly who your target customer is, through story and contrast instead of vague personas. That baseline becomes the backbone for everything else: your Google Ads strategy, your Performance Max campaigns, and the rest of your marketing too.

From there, you get live strategic access inside The Strategy Table, a living playbook you build and refine over time — shared with the community for input, not locked away in a drawer — and a group of members building theirs right alongside you.

Inside Catalyst

• The Strategy Table — live advisory access for ongoing Google Ads and Performance Max strategy
• Your Baseline — a target-customer framework built through Target → Brainstorm → Baseline
• Your Playbook — a living strategy document you build, revisit, and evolve — with the community’s input
• A Community of Peers — owner-led businesses working through the same marketing and sales alignment challenges

Founding Member Pricing

The first 50 members lock in Founding Member pricing for life. After that, Catalyst moves to Standard pricing. If you’re reading this now, you’re early — and early is the best seat at this table.

So pull up a chair. I want you beside me in that room.

— Mike